Style & Beauty

Rag & Bone's DIY Project Lets Models Be Makeup-Free, Un-Photoshopped

We're just as tired of overly-retouched ads as the next girls, so we've been championing Rag & Bone's DIY Project since it started back in 2011. As the campaign closes its third year, we're thrilled that the latest slew of ads starring Julia Stegner are as refreshing as ever.

In case you're not familiar with the concept, the DIY Project lets models take complete control of the shoot, including the styling and actual photography. Rag & Bone simply gives the chosen model a bag of clothes and a digital camera -- the rest is entirely up to her, including whether or not she wears makeup. With Julia Stegner's new shots, the results are fresh, personal and seemingly makeup-free.

Thus far, we've seen gorgeous Rag & Bone styling interpretations by industry powerhouses like Lily Aldridge, Karolina Kurkova, Miranda Kerr, Candice Swanepoel and Carolyn Murphy. As for Stegner, her beachy shoot features her adorable pup and one of the most effortless haircuts we've seen in a while.

With more publications swearing off Photoshop (Verily magazine might just be our favorite) and more brands eschewing makeup in ad campaigns, we're happy that a project like this can add to this positive movement in the fashion industry.

Check out some of Stegner's shots for Rag & Bone below and see some more from past DIY Project ads here.

rag and bone

rag and bone


rag and bone

More Photoshop-free shoots, please!

Celebs With No Photoshop

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