Thanks to its now-famous rainbow bagels, The Bagel Store in Brooklyn, New York is nothing short of a food loving Instagrammer's paradise.
The whimsical rounds, which come in a range of colors and can even be custom color-ordered, are nothing short of magical. But how are they made? Thanks to a new video from Business Insider, we've got the inside scoop.
Scot Rossillo, creator of the rainbow bagel, takes neon-colored dough and layers it into a pile reminiscent of Jeff Koons' "Play-Doh" sculpture. But the real money shot -- the dough slicing -- comes around the :54 mark.
And that makes sense, as Rossillo is an artist in his own right. He's spent the past two decades developing this vibrant, out-of-this-world bagel, which he told The Huffington Post has had been beneficial for more than one reason. "It has been a very focused and disciplined 20 years of perfecting my art. At the same time, it has become my meditation," he said.
Whether simply admiring them as art or enjoying them with some of the store's Funfetti cream cheese, one thing is for sure: These are the happiest bagels we've ever seen. A spokeswoman for the store, who told The Huffington Post the bagels are "truly a labor of love," said they are "all about making people happy. No matter what your day is like, you smile."
Head to The Bagel Store to learn more.
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