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Why It's Important To Build A Relationship-Based Culture

"When someone really understands who we are, we're compelled to want to be that person around them," psychologist Dr. Michael Gervais says.

Building relationships that enable us to be our most authentic selves is critical to workplace culture, according to Seattle Seahawks head coach Pete Carroll and Dr. Michael Gervais, a high performance psychologist.

The pair, who co-founded the Win Forever consulting business that coaches people to reach their highest potential, say that this culture of building relationships should apply in all realms of our lives, and particularly at our jobs.

In the video above, watch how organizations can learn how to best serve their employees through communication and observation. 

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