BUSINESS

God Can Help Companies Turn Customers Into Daredevils

GOD the FATHER
Throughout Jesus' ministry he talked about doing the will of the Father. He said that he was going to the Fat
GOD the FATHER Throughout Jesus' ministry he talked about doing the will of the Father. He said that he was going to the Father and he wanted us to be there as well. Jesus said that he and the Father are one: "If you have known Me then you have also known the Father." The four gospels of Matthew, Mark, Luke & John include many references to the Father and Jesus' relationship with his Father as well as their desire for us to be part of God's family in heaven. Obedience to the Father was the one desire of the Lord Jesus Christ. And if this was His primary goal and purpose, then obedience is most certainly a necessary and essential part of our relationship with God as well.

God is often portrayed as a benevolent father figure, or a protective force. But how about a different image of God: the marketing force?

New research shows that when consumers are presented with the concept of the divine, even in an offhand manner or an ad on social media, it can prompt them to take risks they might otherwise not. Like trying a new product or experience, even one with a bit of danger.

Read more on The New York Times

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