Restore Our Future, the super PAC supporting Republican presidential nominee Mitt Romney, released two new TV spots as part of a $17.7 million ad campaign launched Tuesday in 10 battleground states.
One ad, "Genuinely Cares," features an on-camera testimonial from Sgt. Peter Damon, whose injuries while serving in Iraq left him a double amputee. Damon recalls meeting Romney when the GOP nominee was serving as Massachusetts governor and says Romney "helped make a huge difference" in his life. The commercial showcases the compassionate side of Romney, who has often struggled to connect and has been branded as out of touch by his opponents.
The second ad, "Better," focuses on President Barack Obama's economic policies. A narrator states that "high unemployment has become normal" during Obama's first term, while also citing the debt and credit downgrades. The spot is a similar to previous ads that have targeted the president's economic record.
Both ads will air between Oct. 23 and Oct. 29 and will be rotated across the ten states, according to a press release from the super PAC. A state-by-state breakdown of the ad buy is below. Not surprisingly, $7 million of the total is geared toward Ohio and Florida -- considered the must-win states this cycle.
Colorado: $1.2 million
Florida: $4.0 million
Iowa: $1.2 million
Michigan: $1.6 million
Nevada: $1.6 million
New Hampshire: $0.5 million
North Carolina: $1.8 million
Ohio: $3.0 million
Virginia: $2.9 million
Wisconsin: $1.3 million
"This presidential election will be determined by those Americans who are demanding better than a high unemployment rate, a crushing national debt, and falling incomes," said Restore Our Future Treasurer Charlie Spies in a statement. "Where President Obama will maintain the status quo, voters believe that Romney's compassion, proven leadership and unquestionable experience can not only lead our nation out of today's recession but ensure the American Dream is around for our children and grandchildren."