Rihanna's love affair with the fashion industry is apparent. The pop star is the executive producer of the fashion reality show "Styled to Rock," she designs a signature collection of threads for River Island, her Instagram feed is a virtual runway showing off her impressive collection of designer duds and jealousy-inducing adventures amongst fashion royalty.
And it's safe to say that fashion loves her back. Case in point, Rihanna has been tapped as the new face of Balmain.
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We're not completely shocked by the news -- Rihanna and Balmain's creative director, Olivier Rousteing, haven't been shy about their friendship and admiration for each other.
"When the woman that inspires you wears your creations, your vision feels complete," Rousteing told WWD.
The 27-year-old designer says working with RiRi was "a dream come true" and that the Barbadian beauty is uncompromising, fresh, modern and the "icon" of his generation.
"Rihanna embodies my vision of Balmain in this new campaign," Rousteing said. "In front of the camera, she makes you feel like she is the only girl in the world."
The campaign was shot in New York City last month by Inez van Lamsweerde and Vinoodh Matadin. RiRi, who was styled by her personal stylist Mel Ottenberg for the project, looks like she's in a steam room where she's providing all the heat needed in two ensembles by the famed French fashion house. One ad shows the "Diamonds" singer dressed in a pink-and-white Kimono style coat accessorized with white lace gold-toed and heeled booties, while the other is an edgy off-the-shoulders denim-and-gold chain getup.
This marks the second music star to land a major spring 2014 fashion campaign, after Givenchy revealed that Erykah Bdu would be fronting their new ads. Move over supermodels!
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