#RIPVine: An Ode to the Six Second Storytellers

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Jill Sherman, SVP, Social Strategy, Social Practice Lead at DigitasLBI

Oh, Vine. Parting ways really IS such sweet sorrow.

While we can’t say that we didn’t see it coming, given all the recent changes to the Twitter platform, we are secretly holding out hope that you’re punking us and re-skinning it to live within the Twitter platform. But whatever the case, don’t worry. You won’t be forgotten.

You changed the way we think about “snackable” content. You were quick to debunk the myth that :30 and :60 seconds were a requirement to entertain and inform. And you were a boon for creative minds and makers who used the platform in new and amazing ways. There was a reason people flocked to make the six second spot famous. It was, and still is, a brilliant idea.

Here’s a shout out to the early darlings of Vine that made the platform insanely addictive:

The visual magician of Vine, King single-handedly showed the world that six seconds of stop-motion was all it takes to blow somebody’s mind. And it’s clear that his fans and followers were his motivation. C’mon. Turning fan mail into doves? Um, yes please.

The Vine world was devastated to lose him to cancer last year. But his “Ryan Gosling won’t eat his cereal” meme continues to persist around the world as some of the funniest six seconds of hilarity to ever be created.

Megan was the first Viner to truly show us that it was more than short form video—it was a thing of beauty. Whether she was eating cotton balls or making flowers dance, Cignoli’s Vines were always the eye candy du jour.

The combined simplicity and complexity of his Vine’s caught fire in the community early on. Whether it was overlaying moving art on static backgrounds or stop-motion in the center of London, he was the first to truly experiment with the art of six second storytelling.

Most comedians were slow to the platform, but Will Sasso understood that one-liners and six second slapstick worked. And it wasn’t just his popping lemons shtick that kept people coming back. His multiple characters and creative use of first-person will live in our hearts and minds forever.