Taste

Taste Test: Is Your Rosé Fooling You With Its Pretty Bottle Design?

Don't always judge a wine by its bottle design.
05/25/2017 10:32am ET | Updated May 25, 2017
Ekaterina Molchanova via Getty Images
Drink up! 

It’s recently been reported that younger generations of wine drinkers are drawn to bottles with attractive labels. But are the prettiest bottles always the most delicious?

In the spirit of summer, HuffPost conducted a taste test of 12 randomly chosen rosés in an attempt to answer the question, “Am I drinking this rosé just because it has a pretty bottle?”

Our team of editors tested this theory by setting up a taste test for 10 people. First we had the tasters rate 12 different bottles according to their appearance. Then we had the tasters rate each of the 12 rosés based solely on flavor. The trick is, we didn’t tell the tasters which bottle matched up with the wines they sipped.

So do flavor preferences match up with aesthetic preferences? In some cases yes, and in other cases, no. Out of our three best-tasting winners, one wine had a gorgeous bottle and the other two came from some of the ugliest bottles.

Read the results to see which wines’ bottles are fooling you, and which ugly bottles you’re missing out on. They’re ranked by taste, in order from worst to best.

Note: HuffPost is not in any way affiliated with the wines featured in this taste test.

#12: Barefoot, $12.99 (last place)
Barefoot
Bottle appearance ranking: #12 (last place)Comments about the taste: “Too sweet.” “Easy to drink, tastes like college.” “Don’t like the candy-like aftertaste.” “Tastes more like juice than wine.”
#11: Magic Maker, $16
Magic Maker
Bottle appearance ranking: #1 (winner!)Comments about the taste: “Drinkable.” “Too average.” “Acidic but tasty.”
#10: Sterling Vintner's Collection Rosé, $14
Sterling Vintner's Collection Rosé
Bottle appearance ranking: #7Comments about the taste: “A little blood-like on the finish. Human, in a way.” “Hurts my tongue.” “Better than expected.” “Nice color and smell, but on the bitter side.”
#9: Rosé All Day, $12.99
Rose All Day
Bottle appearance ranking: Tied for #5Comments about the taste: “I would guess this is more expensive.” “The type of wine you would drink on a boat.” “Easy to drink, almost like water.”
#8: Fleur de Mer 'Côtes de Provence,' $17
Fleur de Mer
Bottle appearance ranking: #3Comments about the taste: “Bitter.” “Meh.” “This wasn’t my favorite, but I don’t hate it either.” “Flavor doesn’t pop.” “Weird aftertaste.”
Tied for #6: Dark Horse Rosé, $7.99
Dark Horse
Bottle appearance ranking: Tied for #5Comments about the taste: “I think this just made me hate rosé.” “Super sweet.” “Not a knockout.” “Tasty.” “Literally shuddering while drinking.”
Tied for #6: Domaine de Cala Rosé, $14.95
Domaine de Cala
Bottle appearance ranking: #8Comments about the taste: “Balanced and dry.” “Very light and the right amount of sweet and dry.” “Super light, drinkable, smooth aftertaste.”
#5: Côtes du Rhône Rosé, $14.99
Côtes du Rhône
Bottle appearance ranking: #9Comments about the taste: “Nothing but pleasant.” “Liked this and would buy it for a dinner party.” “Refreshing.” “Fine.”
#4: Charles Smith Vino Rosé, $12
Charles Smith Vino Rose
Bottle appearance ranking: #4Comments about the taste: “Solid, reliable, classic.” “This is mild and I like it.” “I like the peachy aftertaste.” “YUM!”
Tied for #1: Apothic Rosé, $15.99
Apothic
Bottle appearance ranking: #11 Comments about the taste: “LOVE.” “Alcoholic aftertaste.” “So smooth, tastes like summer.” “A bit sweet, but nice.”
Tied for #1: Meiomi Rosé, $24.99
Meiomi Rosé
Bottle appearance ranking: #10 Comments about the taste: “Pleasant to sip.” “Light, unobjectionable.” “Perfect, I’d buy this ― would be better with a few ice cubes.” “Light and crisp.” “Harmless.”
Tied for #1: Château Minuty 'M' Rosé , $17
Minuty
Bottle appearance ranking: #2 Comments about the taste: “Dry and delicious! Not a sipping wine though.” “Goes down smooth.” “Not too sweet or heavy.” “Pleasant.” “Love.”

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