Ruby Rose Fronts Denim & Supply Ralph Lauren's New Campaign

Well, this is a step up from prison gear.

Major congrats are in order for Ruby Rose!

The "Orange is the New Black" beauty is now the face of Denim & Supply, Ralph Lauren's edgy, laid-back denim line.

Denim & Supply Ralph Lauren

Rose stars alongside a slew of models including Denim & Supply regular (and Justin Bieber's rumored new love interest) Hailey Baldwin, and the series of snaps fall perfectly in line with the youthful off-shoot label's vibe.

Denim & Supply Ralph Lauren

The brand also introduced what it calls a "cinematic social series" featuring Rose. The series consists of four Instagram clips filmed in New York that speak to "Ruby Rose’s personality and style," according to a press release.

If this first episode is any indication of what's to come, that means being all dreamy and stuff.

Swoon!

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Ruby Rose's Raunchiest Snaps

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