In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner. He is making the whole of his worldwide operations carbon neutral and setting out to "educate and engage" his readers and viewers about global warming.
He believes his companies' "global reach" presents "an unprecedented opportunity to raise awareness and to stimulate action around the world". A former sceptic who confesses to having been "somewhat wary of the warming debate", he laid on his first global webcast for all his employees on Wednesday to tell them that he was "changing the DNA of our business". He added that he had started with himself, buying a hybrid car.