By all accounts, the past month has been the worst in RushCard history, the pre-paid debit card company founded by Hip Hop pioneer, Russell Simmons. The company’s planned migration (October 12) to a new transaction processing company failed dramatically, causing a system wide outage, preventing thousands of RushCard holders from accessing their funds. Users bombarded Simmons’ social media accounts with stories of personal carnage experienced during the calamity. While Simmons did release a series of videos updating customers on the cause of the fallout throughout the week (something most financial services executives rarely, if ever are willing to do), as well as frequent statements through the RushCard website, Facebook page and Twitter account, all of that was lost in a sea of fury.
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