SPORTS

Ryan Lochte Signs First Sponsor Since Rio 'Robbery' Ruse

Seriously, Bros?
Ryan Lochte of the United States attends a press conference in the Main Press Center on Day 7 of the Rio Olympics on August 1
Ryan Lochte of the United States attends a press conference in the Main Press Center on Day 7 of the Rio Olympics on August 12, 2016 in Rio de Janeiro, Brazil.

Just days after Speedo, Ralph Lauren and two other sponsors dropped Ryan Lochte following a scandalous, booze-fueled night in Rio, things are starting to look up for the embattled Olympic athlete.

On Thursday, Lochte locked down a new sponsor, a throat lozenge company by the name of “Pine Bros.” As part of the contract, ESPN reports, he’ll push a tagline that the cough drops are “forgiving on your throat.”

Both Ryan Lochte and the company confirmed the news in tweets Thursday afternoon:

That ethos of forgiveness carried through in a statement by Pine Bros CEO Rider McDowell, who seemed eager to overlook the international incident his new spokesman triggered earlier this month.

“We all make mistakes, but they’re rarely given front-page scrutiny. He’s a great guy who has done incredible work with charities,” McDowell said. “I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”

“Love your brothers,” text on the company website reads ― somewhat appropriately, given Lochte’s status as a consummate “bro.” “They’ll love you back.” 

This story has been updated with comments from Pine Bros and Lochte.

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