Apple Inc. and Swiss photographer Sabine Liewald are not seeing eye to eye.
Patently Apple reports Liewald recently filed a lawsuit against Apple, stating the company misused one of her photographs at the launch of the Retina MacBook Pro in June 2012. The image in question is a shot of an eye, decked out in heavy blue makeup.
The photo was displayed at the June event to show off the new device during Apple's keynote address and was also used for promotional photographs at the event. Liewald alleges that the picture was used without her knowledge.
The photographer's New York-based agency, Factory Downtown, issued the copyrighted "Eye Closeup" photo to Apple after the company reassured the Swiss photographer her image would be used only for "layout purposes," according to Cult of Mac. "The photographer was then surprised when Apple did exactly what it said it wouldn’t do," PetaPixel writes.
Liewald doesn't just want retribution for copyright infringement; she also wants a portion of Apple's profits. Considering the tech giant's overall wealth, we can assume if the court favors Liewald's argument, she'll be receiving a pretty hefty payout.
Oddly enough, this isn't the first bit of Swiss intellectual property Apple has allegedly swiped. Earlier this October, the company went to court and struck a deal with Swiss railway operator SBB over the use of its classic black, white and red clock, which is used in the iPad's latest operating system. A licensing fee now allows Apple to use the trademarked design.
Liewald's suit was filed in the United States District Court for New York under Judge Jesse M. Furman, per Patently Apple. Apple has also removed the image from its website, and apparently replaced it with a similar eye photograph on the MacBook Pro's Design and Layout page.
What do you think about this new copyright case? Was there a misunderstanding, or was Apple trying to pull one over on Liewald? Let us know your opinions in the comments section below, or tweet us @HuffPostTech.
BEFORE YOU GO
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place