Sweeping through his newly acquired business units with characteristic bluster and bluntness, it didn't take too long for Tribune Co. owner Sam Zell to acquire the nickname Yosemite Sam.
And when he met with employees of what has been the Tribune Co.'s problem child, the Los Angeles Times, last month, he was quick to define the newspaper's problems with a kind of cartoonish naughtiness.
"The challenge is, how do we get somebody 126 years old to get it up?" Zell said, referring to the newspaper. "Well ... I'm your Viagra."