Parents

Santas Go Back To School To Learn Tricks Of The Christmas Trade

Santa Claus is comin' to class!
11/21/2016 11:40am ET
Christinne Muschi / Reuters
Santas from across the world visit the Charles W. Howard Santa Claus School in Midland, Michigan, to learn the tricks of the trade.

MIDLAND, MICHIGAN (Reuters) - Randy Schneider has considered himself a professional Santa since 1999 when he found himself at a JCPenney store buying a beard and boots.

Now, Schneider, 66, has a beard of his own.

At the Charles W. Howard Santa Claus School in Midland, Michigan, some two hundred Santas and Mrs. Clauses came from across the United States, Canada, Denmark and Norway to learn wood toy-making, brush up on storytelling skills, drive sleighs, feed reindeer and, most importantly, spread the Christmas spirit.

Cookies are readily available at all times during the three-day training course on becoming Santa.

“It’s the Harvard of all Santa schools,” Schneider, a retired crane operator, said of the school, which was established in 1937 and made a non-profit organization in 1987 by directors Tom and Holly Valent.

Christinne Muschi / Reuters
The Santas learn how to spread the Christmas spirit during the school's three-day training course.

“It’s a privilege to be Santa,” Tom said, sitting in a tall wooden chair with a “SANTA” engraving and green velvet upholstery. “Every child that comes and sits on Santa’s knee remembers that forever so when you’re putting an everlasting memory into a child’s mind, you want to make sure it’s a good one.”

Tom and Holly said they had to turn down roughly one hundred Santas because so many people had expressed interest in attending the Santa workshop.

A sea of red cars, many of which had personalized license plates, showed the school was at capacity. A car with a plate from Georgia read “UBGOOD” parked next to a car with a “HOHO” plate from Tennessee. Another, from California, was marked “IMCLAUS.”

The organizers also said there was a record number of Mrs. Clauses in 2016. “What a great place to find a husband!” one Mrs. Claus joked.

Christinne Muschi / Reuters
Santas learn breathing techniques as they attend one of the school's classes.

Kathy Armstrong had already found her Santa in college when she knit him a Christmas sweater. The two have been married for 44 years. They both were physical therapists and retired roughly two years ago. That is when they had the idea to attend Santa school.

“Kathy has always collected Santas and I have always had a beard,” said Bill.

“We decided it was something we both wanted to do,” said Kathy. The sweater Kathy made for Bill symbolized their love for Christmas. “It had reindeer on it,” Kathy, who also sewed her husband’s Santa suit, said with pride. “And it still fits!” Bill chimed.

Over the three days, the couple struck silly yoga poses, practiced breathing techniques and broke out in song. The school fitness teacher had them dance as if they were wrapping presents, baking cookies and filling stockings to classic Christmas tunes like “Jingle Bells” and “Santa Claus is Comin’ to Town” with the rest of their classmates.

Christinne Muschi / Reuters
Claire, 5, tugs the beard of Santa Barry Westmoreland of Germanton, North Carolina, during the Santas field visit to a Toys R Us store.

“We even learned sign language,” Bill, a loyal member of the International Brotherhood of Real Bearded Santas, said. “It’s important to be able to spread Christmas cheer to all children,” he added.

In the make-up room, Santa Leon McBryde, formerly a professional clown, taught other Santa tricks of the trade: how to pincurl their moustaches, how to apply blush to their cheeks to make them the right kind of rosy, how to keep their facial hair groomed the Santa way. “The toughest part for me is keeping my hair white,” Schneider said with a laugh.

One afternoon, some of the Santas suited up, boarded a bus and made their way to the local Toys R Us. Santa Fred Osther, 80, who traveled from Oslo, Norway to attend this year’s training, looked like a Norwegian gnome with his red pointy hat as he shopped around the kids section looking for toys.

A few aisles over, a five-year-old girl, Claire, came up to Santa Barry Westmoreland, tugged lightly on his beard and said: “You really do exist.”

Christinne Muschi / Reuters
Santa Lamar May of Dallas, Georgia is shown how to groom his beard and moustache during classes at the Charles W. Howard Santa Claus School in Midland, Michigan, U.S. October 27, 2016.
Christinne Muschi / Reuters
Santa Holmes Kimble from Farmer City, Illinois, learns to apply Santa make-up.
Christinne Muschi / Reuters
Santa Sam Hopeck of Commerce Township, Michigan rides the Polar Express train during a field trip.
Christinne Muschi / Reuters
Santas board a bus for a field trip from the Charles W. Howard Santa Claus School in Midland, Michigan.
Christinne Muschi / Reuters
Santa Fred Osther from Oslo, Norway shops at a Toys R Us.
Christinne Muschi / Reuters
Five year old Claire tugs the beard of Santa Barry Westmoreland of Germanton, North Carolina as the Santas visit a Toys R Us store.
Christinne Muschi / Reuters
Santa Jim Hastings (R) from Durham, North Carolina, is helped into his suit by a fellow Santa prior to a visit from a group of children.
Christinne Muschi / Reuters
Santas laugh as they learn about Santa Spirit.
Christinne Muschi / Reuters
Santa Jerry Julian of Colorado Springs, Colorado shows some yoga moves outside the Santa House.
Christinne Muschi / Reuters
Santa Randy Schneider of Muskegon, Michigan learns wood toy making in the Gerace shop.
Christinne Muschi / Reuters
Mrs Claus takes a photo of her husband Santa Bill Armstrong (R), with Santa Fred Osther as they head for class.
Christinne Muschi / Reuters
Santa Glenn Johnson of Woodstock, Georgia learns new dance moves.
Christinne Muschi / Reuters
Santas and Mrs. Clauses enjoy lunch at Pizza Sam's on Main Street during a break from class.
Christinne Muschi / Reuters
Santa Leon McBryde (L) of Buchanan, Virginia and Santa Stephen Gillham of Chapel Hill, North Carolina pose at the end of classes from the Charles W. Howard Santa Claus School in Midland, Michigan.
Christinne Muschi / Reuters
Santa listens to a reindeer at the Rooftop Landing Reindeer Farm in Clare, Michigan.

(Reporting by Christinne Muschi in Michigan; Additional reporting and writing by Melissa Fares in New York; Editing by Diane Craft).

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