'Save The Children' Child Abuse Ads Win Awards At Cannes Lions Festival (PHOTOS)

A series of advertisements have garnered recognition for highlighting the negative effects of child abuse.

Three ads for the Save The Children foundation were named winners at the Cannes Lions International Festival of Creativity for their powerful illustrations showcasing the statistic that "70 percent of abused children turn into abusive adults."


Y&R Mexico, the advertising agency behind the campaign, offered a dark glimpse into the repetitive cycle of abuse by depicting young children becoming turning into the abusers they once feared.

The ads highlight images of the abuse occurring in a kitchen, living room and bedroom, while the data and charity information can be seen in the top right right corner.

More than 1,500 children died from abuse and neglect in the United States in 2010, according to the National Children's Alliance.

Of those committing some form of child abuse, about 54 percent are women, while 45 percent are men. In addition, the majority of child abuse victims (44.8 percent) are white, according to the New York State Child Advocacy Resource and Consultation Center.

However, data regarding the number of abused children who grow up to be abusive adults can vary from the statistic showcased in the advertisements.

DoSomething.org, an organization promoting social change, and the Family Resource Center in Missouri report that although children who have been abused have a higher chance of abusing drugs and alcohol, only one-third of them will grow up to abuse their children.

Additionally, Advocates For Victims of Violence points out that many adults who were abused as children do their best to protect their children from the abuse they endured.

What do you think of the ads? Share your thoughts in the comments section below.


Award-Winning Ads Combat Child Abuse