Style & Beauty

24 Tweets That Show Sephora Shoppers Have Never Trusted The Site's Reviews

The Sunday Riley scandal highlights suspicions about the beauty seller's online reviews.

Last week, news broke that cult skin care brand Sunday Riley had agreed to settle with the the FTC over allegations that company employees wrote fake positive reviews on Sephora’s website. A whistleblower had reported this practice on Reddit in 2018.

But Sephora reviews haven’t always had the most trustworthy reputation. For years, people have shared their concerns that reviews on the makeup seller’s website are too promotional and may even be censored.

Below, find 24 tweets that show Sephora shoppers haven’t necessarily trusted its web reviews for quite some time.