Now The World's Most Expensive Domain Name, According To Guinness Sets A Guinness World Record

Apparently, sex not only sells but also sets records.

Guinness World Records, now officially recognizes as the "most expensive internet address domain name."

In November 2010, was auctioned off for a sizzling $13 million, making it the world's priciest domain name, TechCrunch reports.

Germany-based domain name marketplace negotiated the deal between Escom,'s former owner, and Clover Holdings. "We're honored that Sedo was trusted with such a high-value and high-profile sale, and we're ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal," Sedo sales director Kathy Nielsen told TechRadar UK.

In the past, Sedo has also brokered big-ticket deals for the likes of and, TechRadar writes.

TechCrunch points out that, since November, a private domain sale may have trumped's $13 million deal. But, for now, the Guinness record will stand.

Take a look at some more of the world's most expensive domain names, as ranked in early 2010.

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