Sherwin-Williams revealed its 2017 color of the year on Monday and ― are you ready for this? ― it’s taupe.
Defined as brownish gray, taupe (technically a Sherwin-Williams hue called “Poised Taupe”) got the big honors for 2017 because it “signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color,” the company said in a statement.
Not hot or cold, gray or brown, dark or light, taupe exists somewhere in the lukewarm middle zone, and Sherwin-Williams noticed that consumers are looking for more conservative color palettes for their homes.
“Neutrals are shifting,” Sue Wadden, the director of color marketing for Sherwin-Williams, told the Today Show. “For five years everybody’s talking about gray ― well, they’re warming up. It’s like gray and brown had a baby, and it became taupe.”
Taupe might not be the riskiest choice, but it’s still more exciting than last year’s choice, which was white.
Here are some inspirational ideas in which Poised Taupe can work in real-world situations: