Sheeva Sairafi & Jess Puccinelli, founders of Shop For Her. Photo credit: Lizzy Dear
As the busiest shopping season of the year approaches, business partners Sheeva Sairafi and Jess Puccinelli aim to inspire conscious consumerism among Angelenos through their pop-up series, Shop For Her. The series brings female-founded brands with social focuses together during a one-day market to connect with and educate consumers about their individual missions and products.
Shop For Her hosted its first pop-up last spring with 12 hand-selected vendors and hundreds of guests. Its second event will take place this Sunday, Dec. 6, from 11 a.m. to 4 p.m. at Lombardi House in Hollywood, and it will feature 34 women-centered brands, including Darling Magazine, Parachute Home and Vrai & Oro, among others. Wine, small bites and music will be provided.
Sairafi and Puccinelli believe the upcoming pop-up will be the perfect place for locals to find meaningful holiday gifts for friends and family this year. Unlike traditional retail shopping, Shop For Her allows shoppers to learn the stories behind the brands and to discover just how and where each product comes from. Plus, with vendor offerings ranging from fine jewelry to home decor to artisanal accessories and beauty products at the event, there's something for everyone on one's holiday shopping list.
Admission to the event is free, but an RSVP is required. To register or learn more, please visit shopforherholiday.splashthat.com.