Shoshanna Gruss
Since the 1998 debut of her contemporary fashion collection, Shoshanna has been the go to girl for coveteurs of lovely and sophisticated day to evening wear. Shoshanna Gruss is the designer and founder of her eponymous fashion company.
The designing lady finds her creative inspiration in women. "The woman who wears my designs in celebratory of her body and life. She wants to feel good and confident in her clothes, not having the dress over shadow who she is, but having it compliment who she wants to present to the world. A mother, and daughter, a business woman, all of it!" she says. Her signature style is the enchanting use of color and pretty prints in playful and modern designs. A Shoshanna design is distinguished by feminine figure flattering styles. Her 80 piece collection for Spring 2016 features delightful sheaths in delicious colors made of silk, lace, jacquard and chiffon for day to night. For resort and play she has crafted boho chic patterns, paisley and eyelets in a delightful mix and match of off the shoulder, halter dresses or tops and shorts.
"
I'm inspired by woman who accept themselves, and celebrate the best part of who they are. I don't like that some woman feel they need to fit into a certain mold to be beautiful and successful. We need to embrace all women and find the beauty in them
", shares Shoshanna.
Celebrated beauties who savor her designs include Mindy Kaling, Taylor Swift, Reese Witherspoon, Emmy Rossum, Eva Longoria, Lupita Nyong'o, Rosario Dawson, Carly Rae Jepsen, Anna Kendrick, Molly Sims and Debra Messing.
The petite brunette beauty is in demand as fashion ambassador, style director, design collaborations and personal appearances for quality brands like Judith Ripka, Club Monaco, Club Monaco, Charlotte Ronson, QVC, S'well and Elisa Solomon. Shoshanna is the youngest style director for Elizabeth Arden.
Style-maker Shoshanna looks sensational in her own bikini designs on beaches around the world. The Shoshanna swimwear line is a top seller for the lingerie-inspired sizing. In 2005, the mother of three launched Shoshanna Baby Girl offering mommy & my styles as an extension to her popular swimwear collection.
Shoshanna and family
"The Shoshanna brand has always grown organically, I hope to continue move in the direction we have, and address the needs of our devoted clients. Evening is a new category for us, that we are seeing rabid growth in, and I see the brand going deeper into that category" offers the entrepreneurial designer . For Spring 2016 Shoshanna Midnight incorporates elegant simple lines in silk and lace designs in dramatic solid colors.
The collection is sold at luxury stores and boutiques around the world including Saks Fifth Avenue, Neiman Marcus, Lord & Taylor, Shopbop and Anthropologie
(All photos courtesy of Shoshanna)
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