Should You Start a Podcast For Your Business?


Should you, or should you not, start a podcast for your business?

THAT is the hot question being asked of me in the work I am doing with clients around their brand's overall content strategy.

As I wrap up my first podcast, and get ready to launch my second podcast, I am reflecting on the many aspects I learned the first time around. I am using this knowledge and putting it toward my next podcast -- which will launch in early 2016.

Here's what I do know: At least once a week, I am asked by a client or prospective client if she should start a podcast for her business. This is a big question, and it is one that you might have been thinking about yourself. So today, I want to highlight some reasons you SHOULD start a podcast, as well as a few reasons why you SHOULD NOT start a podcast.

Before we get started, let me just say this -- I LOVE podcasting. I didn't think that I would initially, mainly because writing is "my thing." I realized how much I loved interviewing people and how much trust was built within my community because the listeners could HEAR me and get to know me better. But, just like blogging, podcasting takes a lot of work and consistency to create a quality, value-packed show that has listeners tuning in week after week.

5 Reasons You SHOULD Start a Podcast For Your Business

You should start a podcast if...
  1. You are committed to learning how to podcast professionally.

  • You will be consistent in the release of your episodes.
  • You notice that you have a really great idea that no one else is talking about.
  • You want to grow your platform and reach a larger audience.
  • You want to engage with your audience in a more personal way.
  • 5 Reasons You SHOULD NOT Start a Podcast For Your Business
    You should NOT start a podcast if...
    1. You think it will make you a lot of money.

  • You want a quick and easy way to get famous.
  • You think it is an easy way to get thousands of listeners right away.
  • You do not have something compelling to say.
  • You plan on using your cell phone to record the episodes.
  • There you have it! If you are thinking about starting a new podcast, or relaunching an existing podcast, use these lists of "shoulds" and "should nots" to help guide you along the way.

    Author's Note: A big, big thank you to Doug Foresta, my podcast coach, who helped me brainstorm ideas for this blog post.