In the creation of the next great world-changing startup, there are a lot of spots where the whole endeavor can run off the rails. Most die immediately after the “ideas” phase—honestly, how far can one really take a concept like “Grindr meets Quora, but for dogs”?—whereas others get a whole bunch of venture funding, hire dozens of employees, experience a brief flash of popularity, and then quickly fall into the same memory hole where the Pets.com sock puppet has spent the last decade and a half plotting revenge.
So what about the ideas that run out of gas somewhere in the middle of those two extremes?
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