David O. Russell's forthcoming Bradley Cooper, Jennifer Lawrence-led dramedy, "Silver Linings Playbook" has won the Toronto International Film Festival's Blackberry People's Choice Award, according to The Wrap.
News of the film's TIFF success broke when the festival's artistic director Cameron Bailey posted a congratulatory tweet about the film, though the tweet has since been deleted.
The significance of the award, when it comes to past winners that have gone on to clean up during award show season, will certainly cast a new light on the novel-born film. Past TIFF People's Choice Award winner "American Beauty" went on to win the Academy Award for best picture in 2000 and "Slumdog Millionaire" and "The King's Speech" did the same in 2009 and 2011, respectively.
But The Wrap points out that just as former TIFF winners have gone on to big league success in the past, an even amount have also fallen into obscurity post-festival win.
"Silver Linings Playbook" beat out stiff competition this year (the award is open to all TIFF films excluding short programs), even besting Oscar chatter-heavy "The Master."
"This is one of the fastest, smartest and most satisfying love stories I've ever seen," wrote Hollywood Elsewhere blogger Jeffrey Wells of "Silver Livings Playbook," adding that he expects the film to make no less than $100 million.
The film, which also stars Robert De Niro, follows Pat (Cooper), a former teacher who, upon his release from a mental hospital, is living with his parents (De Niro and Jacki Weaver) while trying to salvage a relationship with his ex-wife, before meeting Tiffany (Lawrence).
"Silver Linings Playbook" hits theaters November 21.