WATCH: What All Great Leaders Have In Common

What do you stand for? Why do you do what you do? Your ability to answer these questions is the key to unlocking your magnetism as a leader. In one of the most popular TEDTalks of all time, Simon Sinek vividly illustrates the communication style that history's most influential people and organizations share. Get ready to completely reframe how you define yourself, your company and your cause.

Ideas are not set in stone. When exposed to thoughtful people, they morph and adapt into their most potent form. TEDWeekends will highlight some of today's most intriguing ideas and allow them to develop in real time through your voice! Tweet #TEDWeekends to share your perspective or email to learn about future weekend's ideas to contribute as a writer.