The purpose of writing is to inform, entertain, persuade and inspire. Does your writing -- be it an email, blog post or social media update - do that? Does it attract more business?
Compelling writing captures readers' attention. It is clear, concise and flows very smoothly. Use these tips to simplify your writing and attract high quality leads (especially the elusive Internet ones!).
Practice economy:
- Use shorter, simpler words
Avoid repetition:
- Ruthlessly delete any ideas that are repeated
Don't overcomplicate things:
- Don't make simple points sound more complex than they are
Appeal to the common denominator:
- Aim to keep your writing as personable and universally understandable as possible
Avoid using weak words:
- don't use: somewhat, somehow, a little, arguably, rather, it seems, it appears as though, as it's often said, notably (these words take away power and authority)
Don't overstretch thoughts:
- watch out for run-on sentences
Use active versus passive voice:
- active sentences make comprehension easier
Keep in mind: a confused mind always says 'no'. People with clear, simple and elegant writing always win. Think deeply about every single word and have a strong intention to connect with your audience. In other words, keep it real.
What is your advice about writing effectively? Share in the comments below.
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