Sing an Indian Hymn for the Weekend

Sing an Indian Hymn for the Weekend
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Incredible anticipation and a staggering 23 million views later, Coldplay achieved global domination with its enticingly exotic music video for the haunting melody, 'Hymn for the Weekend,' which attracted a massive worldwide response from The Wall Street Journal to The Hollywood Reporter. Several reports claimed that the video sparked instances of cultural appropriation, which is hardly accurate, since India has been portrayed with so much beauty. As an Indian-American, I am extraordinarily proud of the class with which my birth country has been showcased, and I applaud the director and entire creative team for their spectacular vision. Indian culture continues to intoxicate the world and will do so for generations to come!

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An array of colors, sub-cultures, prints, and silhouettes encompass the range of Indian fashion and in 2015, for instance, India celebrated its 25th fashion show season, quite a milestone moment. The uniquely differentiated and often non-western fashions of India serve as ways to present unique narratives and representations with regards to fashion. As ethnic styles transcend the national boundaries of India and traverse the world, the international market for Indian ethnic fashion is estimated at $2 Billion in total, which is insanely huge! So, here are the top 3 reasons that we should together explore Indian culture and fashion for ourselves!

Dive into Indian Culture and Discover Your Roots

A nation of 1 billion people and everyone harbors so much love for each other! Walk into an Indian store or ask your Indian friends and they will reveal to you that their lives are rooted in family, which is a beautiful aspect of our culture, because what is greater than family? Our culture grounds us in astonishingly deep values, and imbibes a moral fiber, which offers a wholesome context to all we do. I hope you choose to devote some time to learning more about the robustness, variety, and pure joy inherent in Indian culture! We truly have so much to offer.

Intoxicate Your Eyes with Exotic and Ethnic Fashions

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Since Indian culture is truly exploding in popularity worldwide, the demand for ethnic fashions is growing extraordinarily steeply as well. Specifically, there is a real need for customized Indian fashions, which cater to a demographic who admittedly does not have the time nor the energy to visit 10 stores to find the perfect Indian clothes for a wedding or other special occasion. This is where new-age, online curated marketplace for Indian fashion, IndiaBoulevard, is poised to create a major impact! It connects customers from all over the world with a variety of designers to make custom made ethnic Indian outfits. With a noble mission to "make designer wear accessible to everyone everywhere," IndiaBoulevard seeks to fill the niche of affordable and easily customizable Indian designer wear around the world. Customers can explore designs from a curated collection and share inspirations, collaborate with in-house stylists to perfect looks, and receive their dream outfits in a couple of weeks. With 200+ unique designs and 100+ satisfied customers globally, this online marketplace is truly a beacon of light for the future wherein affordable designer Indian wear is available to all!

Embrace the Culture Lighting the World on Fire!

There has never been more of a heightened interest and passion to discover Indian culture globally, so what are you waiting for, join the tribe today! India's languages, religions, dance, music, architecture, food, and customs are extraordinarily intriguing to the world, and Coldplay and Beyonce's amazingly popular video is testament to the fact that the globe is ready to embrace Indian culture in a truly special way! Treat yourself to exotic Indian fashions from the comfort of your own home by customizing some stunning designs from IndiaBoulevard.

I am supremely excited for you to discover the culture that I have grown up with! Indian culture is one of the greatest gifts in the world, and I hope you choose to unwrap it today!

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