Style & Beauty

Skechers Teams Up With McDonald's For Happy Meal Promo

Skechers garnered hype earlier this year when it released a sexy ShapeUps ad starring Kim Kardashian and her famous derriere.

Now the sneaker brand is focusing on a younger customer, with its Twinkle Toes line. The light-up kicks allow the pre-school set to get in on the recent trend of illuminated garb (and we might add, at roughly $49.99, they're much more affordable than some of their adult counterparts).

Today, Women's Wear Daily reports that McDonald's Happy Meal customers will be treated to miniature clip-on Twinkle Toes sneaks at locations throughout the U.S. and Canada, an offer lasting for the next few weeks.

Skechers president Michael Greenberg told WWD, “Our [children's] footwear is designed as toys for your feet, and now with miniatures of our Twinkle Toes sneaks, they literally are."

That's how we think of our shoe collection too! Also, in our perfect world, chicken McNuggets would come with tiny Jimmy Choos.

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