In the world of advertising, sometimes cute trumps sexy.
Just ask Kim Kardashian after Skechers replaced her with a French Bulldog in this year's Super Bowl commercial.
Racing a pack of greyhounds, the pooch Mr. Quiggly appears in the ad sporting the brand's GOrun sneakers.
The dog not only takes first place, but also manages to moonwalk across the finish line to rapper Tone Loc's hit single, "Wild Thing." Also starring in the ad? Billionaire entrepreneur and Dallas Mavericks owner Mark Cuban.
Fans took to Twitter commenting on this Skechers ad.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
While iconic Super Bowl commercials like Apple's '1984' ad and Coke's 1980 ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.
How does this Super Bowl ad stack up?
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.