Skydiving Cats: Swedish Pet Insurance Ad Is Majestic, Terrifying (VIDEO)

Confession: we are animal lovers. So this bizarre Swedish ad by pet insurance company Folksam kind of made our stomachs churn. We simply cannot condone throwing cats out of a plane, even if they have parachutes and even if they seem totally cool with it.

That said, we have now watched this about a hundred times. Try not to tear up when they touch paws.

According to Gawker, Folksam is a customer-owned company so this is part of a series of ads inspired by the "bosses." This spot in particular is for Eva, who apparently wanted to see cats skydiving to R. Kelly and spelling out her name.

And yes, there are already GIFs.