Here’s How To Make Small Business Saturday Bigger Than Ever

Small Business Saturday is a big deal for many reasons this year.

Small Business Saturday is fast upon us, and the timing couldn’t be better. American consumers are gearing up to spend an average of $935 per person before the holidays, according to the National Retail Federation. Small Business Saturday, taking place on November 26th, is the perfect way to support entrepreneurs and business owners during the busiest shopping season of the year.

Shopping small doesn’t only support local communities in a big way, it boosts our entire economy. According to the Small Business Administration, more than half of all U.S. citizens either own or work for a small business. These entrepreneurs and business owners are driving 54 percent of all domestic sales, making their success vital to our economic future.

In 2015, more than 95 million people came out to shop on Small Business Saturday. And they weren’t just window shopping: small businesses generated more than $16.2 billion in revenue thanks to the event. This year, we hope Small Business Saturday becomes an even bigger deal.

 That’s why we’ve partnered with Goldman Sachs’ 10,000 Small Businesses initiative to ask you to share your Small Business Saturday story. How does your small business plan to go big on November 26th? How are you supporting your favorite small shops? Use the #makesmallbig hashtag on Twitter and Instagram and we’ll feature the best photos and posts right here.


Share the big things your small business is doing with #makesmallbig!


Goldman Sachs 10,000 Small Businesses provides small business owners with education, access to capital, and business support services. Learn more.