Sometimes social media can feel like total quicksand. You open up your Twitter or Facebook feed, and before you even get a chance to start reading, you're met with a slew of updates.
But it's not as scary as it seems!
If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape. But how will you ever find the time to build a social-media campaign on top of everything else you need to do? What if you say the wrong thing? What if you get negative feedback? What if nobody follows you?
Despite these fears, what might seem like a major risk — or a time-waster, at best — is actually an invaluable tool for developing a voice and customer base for your brand. (And, if you do it right, it only takes 15 minutes a day). We've partnered with American Express OPEN for this guide to getting over your social media anxiety and starting real, useful conversations about your brand online.