The Wall Street Journal is going after a new audience. So, apparently, is Snapchat.
The Journal will soon be joining Snapchat’s group of Discover publishers, according to multiple sources, the first major business publication to join Snapchat since it first launched Discover back in January. It’s unclear exactly when the Journal is set to launch its channel, but the deal is done, these people say. Both Snapchat and the Journal declined to comment.