While MTV is the first to point out that Nicole "Snooki" Polizzi has not confirmed that she is pregnant or engaged, insiders are now telling me that the pint-sized star is indeed with child and has said yes to her boyfriend Jionni LaValle's marriage proposal. But what affect will motherhood and marriage have on the reality star, whose hard-partying ways are the pillar of her fame?
"I think Snooki's brand will be negatively affected by her recent pregnancy and news that she is considering marriage," Ronn Torossian, CEO of 5WPR, a leading PR agency, said. "I don't think her brand is diverse or developed enough to be a reputable source for a product or service and certainly not in the Mommy space. Having supporters and fans doesn't translate into making money from them and I think Snooki's association as the Snooki of the 'Jersey Shore' can't change."
Cooper Lawrence, author of "The Cult of Celebrity," agrees.
"For most of her audience, it will absolutely end her brand," Lawrence said. "If you think about all of the jokes made at her expense, it's all about partying, indiscriminate sexual encounters, humping plants, fighting in bars. She's known for being an irresponsible party girl. It's a very 'single, drunk in the city' image. Motherhood does not and frankly should not fit into that image."
But others disagree, saying that it's Snooki's "girl next shore" personality that will keep fans coming back, whether she's ordering shots or a babysitter.
"To me, she's always seemed like a modern-day Lucille Ball and the reason why Snooki has resonated with so many people is because she's relatable," Daymond John of ABC's "Shark Tank" insisted. "Just as she's showed millions of people how fun it can be to in your 20s, she can now show how fantastic it can be to start a family. Children's books, baby and infant clothing, weight loss after pregnancy -- there are limitless options. If done correctly, I think this will give her brand even more longevity."
Elvis Duran, host of "Elvis Duran and the Morning Show," also sees the next chapter of Snooki's life as an opportunity for a new beginning.
"Being a mother and wife is definitely worth a shot for Snooki," Duran said. "How much more mileage can she get from the crazy party girl image? I think Snooki and MTV will capitalize on the opportunity to bring her fans along for the ride as she evolves into the next chapter of her life."
Pregnant and engaged, once again Snooki has us all divided -- but still very interested.