If your business has a favorite social media platform right now, then you aren’t harnessing the real power of today’s digital transformation. Social business and today’s social media go hand-in-hand.
Managers must begin understanding what social business is. Social Business is how social media and technologies impact the way our audiences buy, consume, work and do business.
However, social media platforms and social technologies are being adopted at different paces right now – that is an important challenge for every organization to start working on. Use these top social media platforms to begin increasing your audience on different levels of interest:
-Youtube
-Periscope
Facebook’s live video chat feature is increasingly being used by employees and requested to be used at work. This is great news for businesses run like Grant Cardone’s who owns companies that provide constant video communications around the world.
Grant Cardone, entrepreneur and self-made millionaire owns and operates thre
companies that do nearly $100 million in annual sales and is constantly receiving the benefits of live video streaming. Cardone says, “Thanks to smartphone apps like Periscope and Meerkat, users become ‘broadcasters’ that can record live video streams and share them with their network. The way I took advantage of this new medium this week was to share a daily live broadcast from my home in Miami.
Of course, video conferencing has been around for awhile, but it’s the technology that has transformed it. Today’s digital age spells the end of all those expensive business trips and enables workers in different locations to engage.
How can people buy from you if they don’t know you? Therefore, having a presence can be more notable in your success than having it’s failings.