Social media users are scolding a creepy ad that jokes about incest and pedophilia to sell socks.
The ad's title, "Can You Sock Me?" telegraphs the premise of a young boy asking the question to his mother, who eagerly obliges in this double-entendre drivel. (Watch it, above.)
And that's not even the latest shlock from the European sock company, which appears to have a legitimate Facebook page packed with negative comments. The company's new ad (below) features a young man killing his hospitalized grandpa so he can take his socks.
The majority of YouTubers, both English- and French-speaking, expressed disgust with the "Can You Sock Me?" bit. "Someone looked at this and thought it was a good idea. Think about that for a moment," one wrote. Another penned, "Fock you, Burlington. Child molestation jokes aren't a good way to sell your crap."
Pain Surprises, the Parisian agency behind the videos, displays the Burlington work on its Facebook page; Burlington France's Facebook page does, too. Slate in France confirmed the ad is not a fake, though AdWeek noted that it's unclear whether or not Pain Surprises is making these ads for a "legitimate ad contract."