Sofia Coppola has made a series of Gap ads disguised as a holiday-themed short film. Titled "Gauntlet," "Mistletoe," "Crooner" and "Pinball," the spots show families gathering together for Christmas and Thanksgiving. There's unrequited love, family drama, reunited friends and an adorable boy singing karaoke.
In keeping with the way Coppola uses music in her films "The Bling Ring," "Lost In Translation" and "The Virgin Suicides," the soundtrack includes "I Got Stripes” by Johnny Cash, "I'm Not Ready for Love” by The Promise, “Cry” by Johnnie Ray and “Deep Down” performed by Hazel and the Jolly Boys.
"Sofia has brilliantly translated Gap’s snapshots of these authentic family characters to the screen," Seth Farbman, Gap’s Global Chief Marketing Officer, said in a statement. “Sofia is a great fashion icon and helped us bring our fashion themes to life alongside the storytelling of family fun for the festive season."
As part of Gap's Dress Normal campaign, Coppola's is the second batch of Gap ads by an award-winning director; David Fincher released four black-and-white videos for the company in August.
Watch Coppola's work for Gap: