IMPACT

Somaly Mam Foundation Needs To Do Way More Than Just Rebrand

NEW YORK, NY - OCTOBER 23:  Author and human rights advocate Somaly Mam speaks onstage at the Somaly Mam Foundation Gala 'Lif
NEW YORK, NY - OCTOBER 23: Author and human rights advocate Somaly Mam speaks onstage at the Somaly Mam Foundation Gala 'Life Is Love' at Gotham Hall on October 23, 2013 in New York City. (Photo by Mike Coppola/Getty Images for Somaly Mam Foundation)

A name change may help the Somaly Mam Foundation recover from allegations that its founder lied about her story as a human-trafficking victim, but the organization must take additional steps to survive, crisis-management experts say.

Somaly Mam, who rose to international prominence for efforts to combat the trafficking and sexual exploitation of women and children in Cambodia, resigned from her namesake foundation in May. Last week, the Somaly Mam Foundation, which has offices in Phnom Penh and New York City, said in a statement on its website that it would rename and rebrand itself.

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