As a business advisor and advocate for entrepreneurs, I find myself almost always talking and writing about change. Yet there are many things about business and work that haven't changed for a long time, and don't need to change anytime soon. I'm always surprised when someone doesn't seem to grasp these basics, or thinks it's fine to throw the baby out with the bathwater.
I was reminded of a number of these by a recent book, "The Thing About Work: Showing Up and Other Important Matters," by Richard A. Moran. With a bit of humor, he provides some serious guidelines for struggling career professionals looking to move up, and new entrepreneurs looking to build a company. Moran seems to speak directly from my long-time personal business career.
You can't win if you don't show up consistently. Showing up still matters. This is not about clocking in to work. It's about colleagues, managers, and clients knowing that you care, and know how to find you when they need you. You need to really get to know your team mates and treat work relationships seriously. Someone is always taking attendance.
Peers and customers alike still expect responsiveness. Today it is rare to find people answering phones at work, much less proactively following-up. Yet peers and customers notice phone calls and e-mails not returned in twenty-four hours or less. They expect the same response you give to your best friends. Anything less makes you non-competitive.
Making a to-do list is not the same as getting things done. Everyone is "too busy" these days, but only the best always can demonstrate their list of results. If your list of results includes all the meetings you attended and all the phone calls you made, it's time to ask yourself "What did I really do today?" Businesses only move forward on results.
Networking effectiveness is a measure of your potential. Productive networking traffic does not happen by default. It takes effort to get out there, do your homework on the best traffic lanes, and follow-up on potentially valuable relationships to make them productive. Networking relationships still drive most promotions, jobs, and new clients.
Work-life balance is not about equity, but about escape. The battle between work and life is no contest - work still wins. If you are committed to devices, work is always at the top of the screen. Yet successful people find an escape to the "life" part of the world. It could be a family, sports, hobby, or TV. All business brains need time to rejuvenate.
Don't count on job descriptions to define your role. "That's not my job" has never been a successful excuse in business. Especially as an entrepreneur, every job in the business is yours. Your willingness and your ability to tackle any challenge are the only things that customers, peers, and managers appreciate. Business is not rocket science.
Not finishing things you start kills careers and businesses. Entrepreneurs who claim to be big thinkers are routinely dismissed by investors, in favor of others who execute. Thinkers, and people at work who never say no, accept and start task after task, but they rarely finish one. Crossing the finish line is the milestone in a project that really counts.
The most important skill you need is project management. The person who can demonstrate that he or she can effectively manage a project can write their own ticket for success. That means starting the project, keeping people engaged, and bringing it to a positive completion. If you can manage any tough project, you can probably build a business.
He points out that "There are lots of things - some big, some not - that we can all do to improve our lives at work." He manages to highlight a couple of hundred of these with colorful vignettes, but here are eight key ones I found particularly useful for new business professionals:
Of course, there are many more work expectations that haven't changed, but the 80-20 rule still applies. If you are good on the ones listed here, you probably can hold your own on all the rest. You probably already understand why successful entrepreneurs keep starting new companies, even after they sell their first unicorn, and why retirees miss work as soon as they stop doing it.
Are you spending as much time at work focusing on the things that don't change as you are on the things that must change? I call that the work-work balance. Keep it up, or you may not have a life at work.