Buzz Marketing Group is an award winning, full service marketing agency which delivers data and strategies to drive the marketing approach for clients focused on millennials, moms, and multicultural consumers
“I realized the power of entrepreneurship and what is most exciting to me is the freedom to choose.”
-Tina Wells, Founder and CEO, Buzz Marketing Group
Connect. Brand. Impact. Understand. Marketing at its essence is both a science as well as an art. Innovation is at the core of achieving cutting-edge progress for companies keen to activate their brand strategy and attract new opportunities for sustained business. As a marketer, I am passionate about exploring the stories of inspiring marketers who are positively impacting our world. Tina Wells is the Founder and CEO of Buzz Marketing Group, and what is fascinating about her background is her company’s focus on analyzing brand data to extract meaningful insights. In fact, Tina’s most fun moments are enjoying the aha moments which come from a great deal of market research behind the scenes.
“Is this activation going to help achieve the client’s goals?”
While her company started with an exclusive focus on research based marketing, every day Tina and her team are surprised by the constant evolution of insights provoked by reading into the data they gather to analyze trends and advise brands on marketing strategies. On a typical basis, the Buzz team partners with Chief Marketing Officers, Directors of Marketing, and Brand Managers to launch innovative marketing launch campaigns such as one for Oprah’s SuperSoul Sunday.
“Starting a business can be life-changing for women”
A woman earns $1 and returns $9 for every $1 to the community, empowering those around her in profoundly impactful ways. As a member of the United Nations Foundation’s Global Entrepreneurs Council, Tina advises the UN on solutions to global problems to propel innovation. Her advice for us to become a little more innovative center around being curious about what is next and ultimately becoming open to new ideas, experiences, thoughts, international travel, and information around us. Creativity can be learned.
Entrepreneurship gives us freedom to choose how we spend our time creating an impact in the world. Let us build an innovative mindset and champion analyzing data to draw meaningful insights together! Data is and will continue to be the cornerstone of marketing.