Tech

Revenue Streams: Is Spotify The Music Industry's Friend Or Its Foe?

A Spotify logo is seen as founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013. The music streaming service, Spotify, unveiled a new ad-based service for mobile and tablet users that will allow access to Spotify's song catalog for free. Ek also announced, that the Spotify catalog will now include the works of Led Zeppelin, the legendary band that until this deal had withheld its music from streaming services. AFP PHOTO/Emmanuel Dunand (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)
A Spotify logo is seen as founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013. The music streaming service, Spotify, unveiled a new ad-based service for mobile and tablet users that will allow access to Spotify's song catalog for free. Ek also announced, that the Spotify catalog will now include the works of Led Zeppelin, the legendary band that until this deal had withheld its music from streaming services. AFP PHOTO/Emmanuel Dunand (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

Daniel Ek, the C.E.O. of Spotify, is a rock star of the tech world, but he is not long on charisma. At thirty-one, he is pale, boyish, cerebral, and calm. Jantelagen, the Scandinavian code of humility and restraint, is strong in him. He doesn’t greet you with a firm