Wrigley announced Tuesday that the company will release “All Pink” packs of Starburst. Feel free to squeal with excitement.
The company will release single sticks of all-pink Starburst, as well as entire bags in April, USA Today reported. Retailers including Target, Amazon, Walgreens and Kroger will carry the new products. The all-pink packs are limited edition, so customers definitely should may want to stock up.
“Believe it or not, over half of all references to Starburst on social media are about pink Starburst,” a Wrigley spokesperson told the “Today” show.
That seems easy to believe, since pink ones have been the most popular among Starburst devotees.
The candy company has been adapting to meet consumer preferences for some time now. In 2008, the company released bags of only pink and red Starburst flavors after learning that the two varieties were clear fan favorites. Last year, Wrigley’s parent company, Mars Inc., announced it would be removing artificial colors from all of its food products, including M&Ms, Skittles, Starburst, Wrigley’s Gum and Snickers.
The Huffington Post reached out to Wrigley’s for more information on the all-pink packs’ release date and will update this post accordingly.