Starting Behind the Curve: Millennials and Money

A recent New York Times story posed the question: Is life too hard for millennials?

Millennials are the most educated generation, yet they're earning less, their median net worth is down, and many face decades of student loan payments. Pair that with the uncertainty surrounding their retirement, and they appear to be facing a less-than-bright future. Not to mention that one in five millennials is also providing financial support to aging parents to the tune of $18,250 a year - taking a huge chunk out of their budgets. It's no wonder they're pushing off having families, starting businesses or buying houses.

Some people are pretty tired of hearing about the millennial generation and understandably so (a quick search of Google News pulls up more than 2 million results). But there's a big reason we must understand them and their habits. In the first quarter of 2015, they surpassed Generation X as the largest chunk of the workforce. This means they are going to start to drive the U.S. economy as they enter wealth accumulation years. They are also expected to have a huge impact on the U.S. economy - spending $200 billion annually starting in 2017.

So it's concerning that a recent TD Ameritrade survey revealed that younger generations are not necessarily making the wisest financial decisions:

• 76 percent of young millennials (ages 15-24) said they know little or nothing about how to invest
• Nearly half (47 percent) of Americans this age believe that a savings account, earning minimal interest, is the best way to prepare for retirement
• Only 17 percent of those ages 15-24 said they feel that the stock market is the best way to grow their money

Millennials and the younger generations are going to have to do the hard work, but as a village, we can provide guidance and tools. Parents are still the No. 1 resource for teaching kids about finance, but as financial professionals and business leaders, we can also inspire this next generation and propel them toward financial education and independence.

It is important that millennials wake up and smell the coffee, but I do have high hopes for this generation. They've seen a lot of turbulence early in their financial lives. But as history teaches, hardships we experience can also eventually make us wiser and hardier. Until that day comes, there are a few ways we can help this generation usher in a better plan for their financial future. So whether you are a parent, an educator or a millennial yourself, here are some tips to keep in mind that will help inspire and educate:

1. Experience passion. You can't learn passion. You have to experience it. Often learning about the markets is basically a data dump of information from a professor who has experience in investing or a cursory explanation from a parent. It's often very much a one-way conversation. How can young people feel confident contributing to a discussion about a topic when they know very little? Programs like the thinkorswim® Challenge through TD Ameritrade U are working to bridge the gap between the classroom and real-world investing. By serving as a much-needed resource for colleges and their students through a virtual trading competition, we can educate students of all majors about the markets and inspire them to become the next generation of investors.

So my call to action for millennials is this: Life is a series of choices no matter how good or bad your starting point. No matter where your starting point, you can learn key personal finance and investment strategies now, perhaps alleviate some of the financial pressure, and start to create the life you want.

TD Ameritrade, Inc., member FINRA/SIPC. Stock investing is subject to risks, including risk of loss. Commentary provided for educational purposes only. Past performance of a security, strategy, or index is no guarantee of future results or investment success.