This Startup Offers Women An Amazing, Affordable And Thoughtful Perk

Domo gives its employees $2,000 to buy maternity clothes for work.
TheresaTibbetts via Getty Images

Not every company can afford to offer Netflix-level year-long maternity leaves. In fact, even Netflix doesn't offer that benefit to all of its workers. Still, there are creative ways to give perks to new moms.

Domo, a 5-year-old startup based in Utah with a workforce of 600 employees, came up with something pretty innovative.

Every pregnant woman at the company gets $2,000 in gift cards to buy maternity clothes, according to an article by Claire Zillman in Fortune.

If you've ever had to go to work in an office while pregnant, you will instantly understand why this is awesome.

For those of you who haven't, here's the deal: No one really wants to spend/waste money on maternity clothes -- you only need them for a very limited amount of time and they are expensive. Most of us just sort of muddle through, buying a few things, borrowing a lot of things and making do with stuff in our closet that is stretchy or big.

That's fine when you're home on the weekends, but it's a big bummer at the office, where you want to maintain a professional appearance and often wind up donning some pretty weird garments. Like, oh I don't know, a maternity shirt your cousin wore in the 1990s with a bow at the collar that seems like an OK idea in the morning but makes you feel like a sad, old Christmas present. (That may be something I know about firsthand.)

Maternity clothes are the worst -- that's why one company is footing the bill for its pregnant workers to buy them.
Maternity clothes are the worst -- that's why one company is footing the bill for its pregnant workers to buy them.
Shannon Taggart via Getty Images

Domo's chief executive came up with the idea for the perk after his assistant became pregnant, Zillman told Fortune.

The company, which helps other businesses manage their data, doesn't offer Cadillac-level maternity leave. You get one month at full pay and then six weeks at partial pay. Five or six people have used the clothing benefit so far, Fortune reports.

Would more paid leave probably be preferable to a new wardrobe? Yes, sure. Still, the gift cards are a nice idea and certainly signal to employees that they're valued at a time that can feel very uncertain to a lot of women. And small signals like that add up, making employees more loyal to companies, which are then less likely to have to train new workers because their current ones stick around. It's a win-win -- and nobody has to dress like a Christmas present.

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