“We have a deeply divided nation,” the “Late Show” host said. “But today, it seems that everyone has come together to join the protest against the new protest ad from Pepsi.”
So congratulations, Pepsi, for bringing the country together. Kinda.
Colbert didn’t hold back, however, when he talked viewers through the controversial commercial — scene by cringeworthy scene.
He joked how a protest for “Attractive Lives Matter” must have “caused all of America’s hot extras to take to the streets,” before blasting the part where someone holds up a sign that says “Join the Conversation.”
“That’s the most corporate message of all time,” Colbert said. “They may as well be holding signs that say ‘We Are All The Core Demographic.’”
Check out the segment above, and see the ad below: