Steve Jobs In Apple's 1984 'Ghostbusters' Spoof 'Bluebusters' (VIDEO)

They year was 1984. Steve Jobs was young, "Ghostbusters" was huge and IBM bigger than Apple.

Sometime that year the streams were crossed and Apple spoofed "Ghostbusters" in it's parody music video "Bluebusters", intended as an internal promotional "Hoo-Rah!" rallying cry in which Apple defeats the global domination aspirations of "Blue," otherwise known as IBM.

As Paul McNamara of Network World points out, "It was clear that the metaphor of Apple as the liberator of the office worker wasn't confined to the famous 1984 commercial."

As prophetic as the theme of this video has turned out to be, we can't help but smile a bit at a young Jobs decked out in a Macintosh-inspired Ghostbusters Uniform. He looks nothing like Bill Murray, but uncannily like Harold Ramis.

blue busters

Here's Harold Ramis:
harold ramis

Aside from a resemblance to Ramis, Jobs doesn't make much more of a splash in the 4:20 long video. And yes, Apple managed a "Bluebusters" spoof for the full run time of Ray Parker's song.

Try to imagine all life as you know it stopping instantaneously. That's bad. That's this video. Don't expect to get your 4:20 seconds back.

Here's a short summary for those that might not have made it through the entire video.

IBM Slime!
blue busters

blue busters

Bluebusters ain't fraid of no ghosts.
blue busters

Apple's idea of IBM in 1984.
blue busters

Bluebusters to the rescue (again).
blue busters

Human sacrifice, dogs and cats living together, mass hysteria!
blue busters

"Floppy Disk! Floppy Disk! Floppy Disk!"
blue busters

Floppy Idol must be destroyed.
blue busters

blue busters

These guys.
blue busters

The End.

Want more vintage Jobs and Apple? Check Steve Jobs out as FDR.

[Hat tip to]



Isaacson's Steve Jobs Bio - Highlights