MEDIA

Steve McPherson, ABC Entertainment President, Under Pressure To Produce A Hit

For all the talk about the failures of NBC's Ben Silverman, the programming executive under the most pressure to produce a breakout hit heading into next month's upfronts could very well be ABC Entertainment Group President Stephen McPherson.

While Silverman presides over a network few expect much from these days, McPherson's ABC, which in 2006 trailed only CBS in total viewers, has squandered that momentum, losing more viewers than any other network over that three-year period, according to ABC.

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