Never underestimate the power of nostalgia: children’s television classic Reading Rainbow, fueled largely by massive amounts of millennials making five and ten dollar donations, is making a comeback. LeVar Burton’s Kickstarter, “Bring Reading Rainbow Back For Every Child, Everywhere” has already raised almost $3.5 million, far above and beyond its initial $1 million goal. His plan is to build upon the extraordinarily successful Reading Rainbow tablet app, RRKidz, making a new Reading Rainbow that would be accessible on all platforms and in classrooms.
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