While photographer Kate T. Parker was taking photos of her two young girls, she found the "strongest" ones that resonated with her most showed her girls being "100 percent themselves" and "not caring what they look like."
Parker wanted to bring this message of embracing strength and inner beauty to other women and girls, so she started the "Strong is the New Pretty" campaign. In the video above, see some of Parker's stunning images and watch her explain how she's hoping to help women and girls embrace their true beauty.
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