After 30 years in the fashion business, shoe designer Stuart Weitzman is debuting his first-ever TV commercial. The big reveal will happen this Sunday night during MTV's Video Music Awards, however we've got a first look at the Mario Testino-directed ad, which features the brand's current face Gisele Bündchen.
Dressed in a black-and-white leotard, Bündchen is joined by several mostly shirtless male models and dancers while showing off some funky footwork in a pair of Stuart Weitzman "Koko" booties.
A pair of luxury shoes you can actually dance in? Seems like an oxymoron -- but not when it comes to Weitzman's designs. The 74-year-old designer is the man behind the performance shoes for some of music's biggest stars.
In fact, both Beyoncé and Taylor Swift's collection of concert tour shoes are exclusively designed by Weitzman. That's right, every step, shimmy, shake, and spin the singers make are in a pair of Weitzmans. Kate Middleton has even played volleyball in a pair of Weitzman wedges. And that level of comfort isn't just afforded to celebs -- it's the cornerstone of the company's mission.
"It's a commitment to recognize that there's no logical reason not to give as much attention to the engineering as there is to the designing," Weitzman told The Huffington Post, noting that the value was taught to him by his late father, who was also an accomplished shoe designer and that the comfort technologies he uses are "trade secrets" and "tricks" employed in every shoe he designs.
"Our DNA has always been, you ladies shouldn't have to sacrifice being able to walk in something in order to look good in it."
Launching the high-energy ad during the VMAs will no doubt excite loyal Weitzman fans and introduce the brand to possible new (and presumably younger) consumers. It might also inspire other music artists to reach out to the company for some custom performance kicks -- a notion that Weitzman says he isn't yearning for, but is open to.
"All designers love to be inspired and we need something that drives us," Weitzman said about designing Taylor Swift's tour shoes. "I hope I have opportunities like this continually, because they not only give us satisfaction with millions of people seeing them and her being so happy with them -- but it gives me inclinations to design into the new season based on the taste level of ladies like Taylor."
"They're the best critiques and when you can satisfy them, generally you can satisfy everybody."
Also on HuffPost: